Experiential Design — 

Confidential Tech Client - Spec Project EXPERIENTIAL DESIGN CONCEPT

For this spec project, a confidential client wanted to showcase a brand principal (quote) within a corporate office space. Instead of offering a traditional application, I proposed a playful, “interactive,” approach playing with 3-dimensional elements. In this concept, pin-mounted aluminum letters protude from the wall surface, mimicking the adjacent aluminum ladder, which leads to a faux hole in the ceiling.